What is A Responsive Web Design?

Web Design – I’d bet you’ve heard the term ” responsive ” a lot over the past few years. Rightly so, since today, it is essential to have a functional website. But do you know what exactly this term implies and how to implement it in your marketing?

What Does Responsive Web Design Entail?

Many screen widths can be supported by a single website using responsive web design. The technology automatically detects the width of the screen and then adjusts all page elements, such as font size, pictures, and menus, to give the user the best experience possible. It seems like a magical thing!

Despite their distinctions, responsive and mobile websites are sometimes mistaken. With the help of responsive design, we now have a single website that can be altered for tablets, mobile phones, and personal computers. However, creating a stand-alone website with content and design optimized for small displays requires starting from scratch when developing a mobile website.

In my opinion, the most recommended option is undoubtedly the responsive design since creating a mobile website implies having two different sites and duplicating the maintenance and updating tasks. In addition, the responsive automatically adapts to all kinds of sizes. That being said, we can use a phone site builder plugin (such as WordPress) as a brief solution while we design a truly responsive site.

Why do you need to have a Responsive Website?

Because the world is increasingly mobile . In Spain, 27.1 million people access content from their tablet or smartphone and six out of ten have purchased through them. One in two users check the smartphone in the first five minutes after getting up and three out of ten check the phone every ten minutes. Worldwide, websites gain traffic from mobile phones because Most of people use mobile phones. If you do not get traffic from your mobile, it is a serious problem for your website. Because it improves the user experience.

The responsive offers an optimized experience for all users, regardless of the device they use, and that results in benefits for the brand. According to Google Think Insights, if a user has a positive experience with your site, the possibility of converting is 67%.

Essential for your SEO

Already in 2015 Google updated its algorithm to penalize the positioning of websites that were not prepared to offer a good experience from mobile phones. If you do not have a responsive website, you are ranking worse each time a user searches for you and losing a great source of traffic.

It Will Help You Improve Your Branding

First impressions count, a lot. If a user tries to access your website from mobile and does not have a satisfactory experience, they will get the impression that your brand is outdated and your company does not care about customer satisfaction. On the other hand, a responsive, modern site with good usability will create a good impression that will naturally “infect” your products and services.

Because you will get more conversions and leads

Improving navigation on different devices ensures that users have an easy time finding what they are looking for, spend more time on your website, and are more likely to end up leaving you their details or confirming the purchase on your landing pages.

What needs to be Considered in order to Create a Responsive Website?

Strict site design guidelines are followed to guarantee a positive user experience. To make things function properly on screens of all sizes, the following changes should be made:

The Fonts

Obviously, the font size has to be different depending on the screen, so that we can read the texts without having to zoom. This implies, for example, that we should not include columns with a default width on a responsive site. The font family we choose is also very important when determining readability.

The Images and Videos

The visual elements of the page must follow a logical proportion depending on the device where they are displayed, so that we can see them comfortably.

The Horizontal or Vertical Format

In particular, it is required to take into account that mobile users tend to prefer the vertical one, but they can switch between both to view certain content.

The Usability

Mobile and tablet users use touch screens to interact with content, while on computers this interaction takes place through the mouse. This implies that the menus, buttons, and other elements must be rethought to offer a good user experience in both cases.