Marketing Trends – 2022 is drawing to a close, and it is time to start thinking about the marketing trends for 2023 and designing our plans for the next 12 months.
In 2022, in many countries we have almost returned to normality, although we still have to reconcile it with some anti-covid regulations. For example, wearing a mask indoors, on public transport or in health centers. Every country is different. What is certain is that we have returned to normal life, where we combine purchases and physical events with digital experiences. Now we live in a figital world .
Do you want to know what marketing trends 2023 will bring us? At Cyberclick we have made a selection of the most interesting ones, so keep reading!
Table of Contents
Have a Dynamic and Personalized Marketing Plan
The marketing plan as we knew it is dead. Before, we made a marketing plan for one year and very rarely changed it. We just ran it right. In the digital environment that is not feasible.
Digital marketing is constantly changing and evolving and that means that if we make an annual plan we have to review it at least every 3 months to adapt it to reality, and above all, so that no opportunity escapes us.
We are increasingly talking about a marketing plan focused on agile and dynamic methodologies, which can be worked on in real time , and based on data and experimentation.
And very importantly, the user must always be at the center of the plan, to cover their needs and concerns at all times.
You should keep in mind that in marketing and technology there is no magic recipe that works for everyone. The good thing is that we have many options, such as the ones we will discuss in this article, and each company must find which one will allow it to grow.
Remember that we have a course where we talk about how you can focus your marketing plan for 2023.
Consolidation of TikTok and the short video
TikTok has become one of the fashionable social networks. Many brands have already implemented it in their marketing strategies due to its popularity, as well as with the idea of reaching especially young audiences. Its more than 1,000 million active users per month (according to Statista ) means that it has been targeted by many companies, and now it is expected that throughout 2023 the number of users will increase even more.
In addition, the short video format is not only succeeding on TikTok. Instagram with its Reels, and YouTube with its Shorts, are strongly committed to this format and will offer more monetization and reach tools in 2023 to compete with TikTok and attract content creators and brands.
SEO and B2B Companies on TikTok
Speaking of TikTok, do you search on TikTok or on Google? This could be an indicator of your age. According to the older vice president of the search engine company, young users are increasingly searching directly on TikTok when they have a question or a need.. It revealed that according to internal Google studies, 40% of users between the ages of 18 and 24 when looking for a place to eat, for example, do not search on Google Maps or Search, but on networks such as Instagram or Tiktok. The reason is that they prefer more visual formats, such as video and photos. So if we want to appear as a company in the top positions, it is necessary to expand our reach to TikTok and start creating valuable content, based on the SEO of that platform. You will not only appear on this social network, but also on Google itself, since it has recently started to insert TikTok in some searches
Greater importance to brand values
Brand value becomes essential to drive the growth of the company , since it is the additional value that a product or service achieves for being of a certain brand. In other words, it is what makes the company influential and respectable and, consequently, increases the value of what it offers. All this leads the customer to have greater confidence in the purchase decision , in addition to the brand being better known among the target audience.
Authenticity in Social Networks
If a few years ago having an extremely well-designed and artificial Instagram profile was the fashion.
Currently the trend is to be authentic and close . We have seen it on social networks like TikTok.
Which encourages the creation of videos recorded with the mobile itself, with a simple edition that is often limited to text and quick cuts. But there is another even clearer example, as is the case of BeReal.
This photographic social network sends you a single notification during the day, at a random moment. Then you have 2 minutes to post your daily photo, and it has to be a photo that you take at that moment, it is not valid with an image from the gallery. Although there are still few brands creating content on BeReal, it is a social network to take into account due to its potential and innovative approach. In addition, it shows that users increasingly value authenticity as a value and as a way of communicating. Apply it on other social networks and when you send messages to your potential client.
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